Challenges: Vixxo came to us with a product messaging challenge. They were struggling to position a complex product and service offering and needed a simplified message that both the internal and external audience could easily understand. 

Outcome: After conducting interviews with key stakeholders, diving into their buyer personas, and understanding the competitive landscape, we were able to capture a clear understanding of their unique selling points and create an impactful value proposition for their product and service offering along with targeted messaging for each buyer persona. We were able to simplify a complex message and provide them with a sales presentation that could support their internal sales and training team. 

Deliverables: 
Stakeholder Interviews
Competitive Research 
Buyer Personas
Value Proposition
Product Messaging 
Sales Presentation