Deliverables: Online brand asset management system, Marketing collateral templates

Challenge: M&T Bank needed an online, self-serve system that would allow any end user full access to brand assets, as well as a web-to-publish tool where they can create their own marketing and event materials without needing to engage the marketing team.

Outcome: M&T Bank now has an easy way to showcase and access their brand assets with the help of Brandworkz’ Logo Finder, CMS pages, and homepage navigation.

Through use of dynamic templates, we took over 500 different advertisements created by their marketing team, and created templates that their end users can utilize to fulfill any one of these original artworks themselves. In addition, the templates are dynamically resizable to fit any size desired for the end user -- no design request needed. This saves their marketing team time and attention to focus on strategic marketing initiatives, instead of fielding requests for flyers, marketing materials, and event materials. Over 11,000 artworks are created by their end users each year! The amount of time this saves the design team provides an incredible ROI.

Feature’s Licensed: CMS pages, Brand Standard and Guidelines, Logo Finder, Web to Publish templating, Dynamic Workflows

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